The new Hilton Carter x Target home collection is a plant lover’s dream, filled with gorgeous greenery and stylish decor. Hilton Carter, the “Plantfluencer” known for his urban jungle home and passion for filling spaces with plants, has collaborated with Target to create an affordable line of home goods centered around houseplants.
An Overview of Hilton Carter and His Love of Plants
Hilton Carter is an interior designer, author, and “plantfluencer” based in Los Angeles. His Instagram account @HiltonCarter showcases his converted warehouse home filled with hundreds of thriving plants and boasts over 160k followers.
Carter didn’t always have a green thumb though – in fact, he used to kill every plant he bought. After determined practice and learning which plants work best in his home, he successfully transformed his space into an indoor jungle. His lush photographs and plant styling advice helped grow his popularity on social media and led to publishing his first book Wild at Home in 2018 on planting design.
Plants bring life and tranquility into a home, which Carter values. He loves sharing his passion for filling indoor and outdoor areas with greenery. Carter aims to inspire other urban dwellers that they too can have beautiful houseplants in their city apartments.
Hilton Carter Partners with Target for Stylish Plant Collection
Carter has now collaborated with major retailer Target to create a new home line titled Hilton Carter for Target. Focused on indoor plants and planters, the collection launched on February 26th, 2023.
Target has tapped into Carter’s talent for creating stunning yet livable plant-filled interiors. The products make adding greenery to your home simple and stylish.
Carter said he wanted the collection to “bring the outdoors inside and welcome that life and vibrancy into people’s homes” and hopes it helps others create their own urban jungles. The lush designs and variety of planters and accessories make it fun and accessible.
The Hilton Carter for Target collection includes over 70 items ranging from planters and plant stands to propagation stations and garden décor. The products showcase a versatile mid-century modern aesthetic and come in soothing neutral tones as well as vibrant colors.
Key Features of the Collection
The Hilton Carter collection focuses on greenery and bringing the outdoors inside. Here are some of the standout details plant lovers will enjoy:
Planters and propagation stations designed for healthy plants
Carter collaborated with Horti, a team of horticultural scientists and engineers, to design planters optimized for plant health. The self-watering planters provide the ideal hydration and drainage for houseplants to thrive. Simple white propagation stations create the perfect environment for rooting plant cuttings in water.
Indoor gardening supplies for urban jungle care
Spruce up your plant care toolkit with sleek gardening accessories from the collection. Matte black or white watering cans, terra cotta-colored saucers, and coconut fiber liners will help your greens stay happy. The sage green propagators allow you to grow new plants from clippings.
Modern midcentury silhouettes and soothing neutral color palette
From rounded shapes to tapered legs, the designs blend midcentury details with minimalist contemporary style. Neutral colors like terracotta, olive, taupe and cream feature throughout for versatile decor options. Pops of colors on certain planters and accessories provide liveliness.
Unique plant stands for displaying greenery
Sturdy yet lightweight stands crafted from steel, iron, and s